This freelance job was an infographic for LoanCirrus, a fintech customer experience company for banks/bankers. It was used in an important client presentation where LoanCirrus needed clean and clever graphics to pitch themselves to their client.
Designed, animated, and conceptualized by me, Alix Lemiere
Sound design by Chris Felo
Voiceover by the CEO of LoanCirrus, Michael Claire
SOFTWARES
Adobe Illustrator ; Used to create vector assets.
Adobe Photoshop ; Used to storyboard.
Adobe After Effects ; Used to create assets and keyframe animate those assets.
PROCESS
Storyboard, color palette, script, and LoanCirrus' current graphic look
Who/What is LoanCirrus?
“A software company providing technology solutions to help lenders automate their processes across various touchpoints and to intelligently integrate and optimize a range of enabling services that help drive profitable lending operations from early stage lenders through to scaled banks.” - LoanCirrus
What is This Project?
“We recently inked a licensing deal with another software company. They are preparing for a PR campaign to promote their product, our partnership and the new enhanced capabilities customers can now benefit from because of this partnership. ... We neither have time nor budget to do a full scale video production so in lieu of that we are pursuing a short explainer infographic video.” - LoanCirrus
Requirements Given by LoanCirrus
1) An about 60 second explainer video with infographic content which will closely, but not strictly follow the script which is included in this brief.
2) Crisp, clean, modern layout and transitions which should be consistent with a technology business.
3) Smart, powerful use of the hook “LoanCirrus - The Fintech Customer Experience Company”
4) HARD DEADLINE: Final draft by noon Monday September 26th, 2022 (3 Days)
